Friday, September 20, 2013

Iota Sigma Rho vs. Kia Hamsters

 *I live for the applause, applause, applause
I live for the applause-plause
Live for the applause-plause
Live for the way that you cheer and scream for me
The applause, applause, applause* 

This is our mid-week “commercial” break. I am in LOVE with this commercial! As my soror Naomi will tell you I’ve been singing this song for about a WEEK now. But what makes this commercial so much more meaningful is because it reminds me of my sorors. I know, I know. That’s crazy, right?! Here me out first! No, it’s not because we are cuddly and cute, full of fur and have big beautiful eyes, though some of them are true.

So here is my breakdown of the commercial.

The hamster start the commercial running on a beach, all three of them alone and huffing trying to lose weight. It changes to a gym, their shirt reads “ALL BUFF, NO FLUFF!” They are obviously working out for a cause and even though they are trying their best, they are still very fluffy.

As the commercial progresses, a designer starts modeling the new kia soul. Listening to the same song as the hamster “Applause” by Lady Gaga, the hamsters and the designer are not on the same level, though they are following the same beat.

The hamsters try to wave and be friendly to women, without success as he trips and falls on the treadmill. They even go so far as to try unorthodox methods to drop this weight such as yoga and palates. Finally, the designer cranks it up a bit and pushes the stereo to be louder and the hamsters crank up their olypical and do faster foot work, gaining momentum. Even though the hamsters have obviously hit their strive and are gaining momentum. We still see them as fluffy, fat, cute lil hamsters.

The cut the scene and you see the finished project, a smooth, fast, stylish and polished Kia Soul. The designer has obviously done their work. It pulls into a red carpet and you out comes 3 VERY stylish and handsome hamsters! (One even looks like Miguel!!) They strut on the carpet, as fans cheer and some leer, hugging and kissing the crowd.


How Is This ISigRho!?


You see our name and you see our glory but you don’t know our story! We, as a unit have to strive every day, like those hamster, working, working, working, working, pushing and pushing. We have to work with each other. Not because we like paddles or jackets or having land or any of that. We do this because we are FRIENDS & SISTERS. We want to spread the awareness of veterans and those in need while forming a bond with people who want FRIENDS. Friendship. Loyalty. Respect. Trust. And even after all of that, we are still viewed as cute little fluffy hamsters instead of what we truly are. Totally Transformed. 

àààààààà Cue Music, Role Play Back



-          Posted by: Mrs. Saivee Rho-Amor, Founder, Pearl, President

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